Meet The Trader: Geert Van Halewijck of Møbelfabrik
You can tell that Geert Van Halewijck takes great pride in his work having spent the last three years working as the creative force behind Møbelfabrik.
At the core of Møbelfabrik’s offering is beautiful mid century furniture that has been lovingly restored to the highest standard.
With Geert and his parent’s passionate approach to design, it’s easy to see why Møbelfabrik have built up a loyal customer base of mid century-lovers with an appreciation for the ‘real deal’.
Here Geert shares the inspiring stories behind the work…
You have such stunning pieces. Can you tell us the story of starting Møbelfabrik?
I initially worked for several high-end interior brands as a Sales Manager. Three years ago, I stopped working at Walter Knoll and decided to start out on my own.
My parents have over 35 years of experience restoring and selling antique furniture. We found a good match with Danish mid century furniture and started working together on Møbelfabrik.
Which designers or periods are you particularly interested in and inspired by?
I’ve always been interested in design from Denmark, specifically between 1950 and 1970.
Designers I’m inspired by include Hans Wegner, Finn Juhl, Borge Mogensen, Kai Kristiansen, Poul Cadovius, Gunni Omann, I could go on…!
From which countries do you source your pieces?
My dad and myself go every month to Denmark and select the pieces ourselves. I look for a good quality design and my dad checks if we can get it right in the workshop.
What was the first piece you ever sold?
I think it was a Danish nest of 3 side tables in teak. We sold it at the opening event of the showroom about 3 years ago.
Who is your typical customer?
Our customers like quality furniture in perfect condition. He or she can have any age or background.
We have mid century lovers, but also people looking for that one piece that fits their mixed interior. We sell to professionals and consumers, all over the world.
What do you do when you are not working?
I am spending time with my wife Tanja and 2 boys: Rolf and Arne. I also play tennis (and soccer).
Is your own home an extension of your business style?
At home we have a mixed style, combining new design, antique and mid century Danish. We have a beautiful HP Hansen sideboard and Hans Wegner sofa bed.
What are the most difficult and the rewarding things about running your own business?
The most difficult aspect of running your own business is the different responsibilities it brings such as bookkeeping, administration and the not so glamorous tasks.
What I find most rewarding is when all our personal efforts make a customer happy.
Do you have any big plans coming up?
We just moved into a gallery in Antwerp. The next step for us is the installation of a new photo studio and the enlargement of the showroom in Beveren. Very exciting!
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